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Q lifestory

In 1905, a legendary sports brand was introduced in Hengelo, the Netherlands. From within the Jansen family residence, the first Quick football shoes were designed and developed. The shoes were a true hit. In the following years Quick would become larger and more and more popular.

In 1928, Quick launched the official running shoe of the Olympic games in Amsterdam. The brand’s first triumph, and there were many yet to come. This runner has been reintroduced in 2003 as the Olympic ’28, a masterpiece and a beautiful part of the Dutch history. 

Quick was noticed, and with pride we can present you that almost all popular fotoballplayers from the 20th century have played their matches in our Quickies. In 1947, the complete Dutch team wore our boots, and we can assure you, there is nothing more fulfilling for a sports brand than seeing the entire Dutch team in your shoes. 

Until the eighties, Quick would be the Dutch market leader in the field of sports shoes. During this decade, sports shoes and sneakers were initially introduced as casual street wear. Quick anticipated bravely on this development. But despite its efforts, Quick disappeared for a while in the nineties. 

We wanted Quick to be more than just a remembrance from ancient times. Because a country with such a rich sports culture must have a sports brand that fits it well. That is why we were so keen on blowing new life into this legendary sports brand in 2001. We reintroduced the classic sneakers, updated of course, and they blew the competition away at the most trendy sneaker stores in Amsterdam and Rotterdam. We had done it, Holland’s most amazing brand was back in the game! 

In the years following, we designed and developed broad collections. Sports shoes as well as casual shoes along with sports clothing as well as casual clothing became a part of the Q collection. Therefore, we now established two clear pioneers; Q anywear and Q sportswear. Complete and coordinated, Q suits everybody. We have the right items for every occasion. 

We are proud to be able to present this history to you, we are proud on the emotion the brand provokes, our brand. And we are determined to keep building on this legendary brand for many more years to come!


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