Legendary since 1905, that is what we are. And that is what we think of this classic of the year 1978. In collaboration with the trendiest sneaker store of Amsterdam, Baskets, we re-launched this historical runner again on July 23, 2014.
Let’s go back in time. De QR78 was initially designed and developed in 1978 as a classic running shoe. Imagine yourself in the seventies, when disco music was absolutely hot, when the first Dutch tabloid was launched, and when sneakers were also increasing in popularity for casual wearing. Quick anticipated by developing the QR78. De first of its kind; innovative and light-weighted. It was the start of a new era.
And again we are finding ourselves at the start of a new era. The reintroduction of a sneaker from 1978, we are having all ingredient we need to conquer the world once again. To again, launch the most innovative and amazing sneaker of the moment. We therefore started collaborating with Baskets, a Dutch sneaker store. Baskets is a business with a similar vision, we cherish the rich sports history and the Dutch origin. But simultaneously we think ahead. According to us, there are no limitations. As real sneaker freaks, we directly started working. The contours of the original sneaker are still there, but of course we updated a few properties so they meet the requirements of today’s sneakers. And the result was stunning.
An official launch party is an essential when launching a masterpiece like this sneaker. Therefore we have turned Baskets into a true event location on the 24th of July 2014. A party to celebrate the first collaboration between Quick and Baskets. It is the start of something good, for the sneaker world, for Baskets, and for us as well! We cannot wait for what the future will bring us…